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Savvy Media Relations—The Power of Publicity

Are your business and not-for-profit messages breaking through the media news clutter and grabbing the reporter's attention? Want to maximize your publicity impact? Need to polish your press releases, pitch letters and media alerts to create publicity that sparks media excitement? Want better results with booking media interviews? This workshop offers strategies for getting the press coverage you want for events, announcements, fundraisers, product launches and other activities.

Workshop participants will learn to:

  • Distinguish the elements of publicity and decide what is "news"

  • Know the components of a publicity plan and differences among publicity tactics

  • Become familiar with the types of media outlets and how best to use them

  • Develop media lists to reach target audiences

  • Establish good media contacts and distribute press materials effectively

  • Apply successful media relations practices—pitching, follow-up and tracking results

  • Provide helpful tips for media interviews

Suggested Time—8 hours (1 full day) (Workshop includes presentation, individual exercises, group interaction and handouts)

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